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How Banks Should Scale Their Digital Efforts

Brandon M. Lewis
Mar 17, 2022 5:04:27 PM

In today's financial world, software isn’t just an enabler—it’s the battleground. For mid-sized banks, the writing is on the wall: digital capabilities will define future winners and losers. Yet many find themselves stuck in a digital catch-22. They recognize the urgency to modernize, but lack the talent or budget to scale digital initiatives in a way that meets customer expectations and delivers competitive differentiation.

Outsourcing to vendors might seem like a quick fix—but there’s a cost. Vendor-built software, by its nature, is designed for mass appeal, not uniqueness. It rarely offers the kind of edge needed to stand out. Worse, it introduces the long-term risk of vendor lock-in, which can stifle innovation and agility. Mergers and acquisitions, too, are often seen as a shortcut to digital strength—but integrating disparate IT systems can be a tech nightmare.

Still, standing still isn’t an option. The pressure to digitalize is only growing. And for many banks, the clock is already ticking.

The Digital Divide Is Widening

Mid-sized banks are already finding themselves edged out of key growth areas. Consumer payments, online deposit gathering, and other digitally-driven services often rely on vendor platforms. While functional, these tools don’t offer differentiation. In a crowded market, that’s a serious problem.

But it's not all doom and gloom. Mid-cap banks also have a few cards to play. As technology matures, it becomes more accessible—and affordable. Plus, many banking relationships are still built on trust, personal service, and local knowledge—intangibles that software alone can’t replicate.

Scaling Digital: More Than a Tech Challenge

Digitalization is hard. Scaling it? Even harder. Especially when security risks, talent shortages, and complex legacy systems are in the mix.

What’s needed is a deliberate, integrated strategy—one that ties IT investment directly to the bank’s broader goals.

1. Zero in on What Matters Most

Too often, IT resources are drained maintaining outdated code instead of building new, high-impact features. Before allocating scarce resources, banks must identify what’s strategically critical—and cut everything else.

A great way to start is by increasing transparency through a digital boardroom. This kind of platform lets decision-makers see how IT resources are spent, using KPIs and visualizations to align tech and business goals. Even leaders without a tech background can gain insight and oversight. Digital boardrooms are just one use case of software process mining—a powerful technology that can make software development 30% more efficient.

2. Choose the Right Digital Strategy

There’s a big difference between dabbling in digital and becoming truly digital. Many banks treat digital as just another project, siloed off to a small team. That’s fine for short-term experiments—but it won’t drive transformation.

A stronger approach? Adopt the digital native model. This means building a separate business unit with its own KPIs, budget, and accountability. It runs like a startup inside the bank—driving innovation, reaching new customers, and shaking up old ways of doing business.

3. Modernize with Purpose

Legacy systems are the silent killers of innovation. Developers spend their time patching up old systems instead of building new capabilities. Many of these systems are written in outdated languages no longer taught in universities—creating major bottlenecks.

Mid-sized banks have a unique advantage: agility. They can move faster than big players—if they choose to. Too many, however, hesitate to adopt modern solutions like cloud infrastructure. By embracing tools like software process mining, banks can accelerate modernization and free up resources for what really matters.

The Road Ahead

Digital transformation isn’t optional—it’s existential. For mid-sized banks especially, the real question isn’t if to digitalize, but how to do it smartly and sustainably.

The banks that will thrive aren’t necessarily the ones with the biggest budgets—but the ones who align their digital strategies with their core strengths. That means being laser-focused on strategic priorities, shedding outdated systems, and using tools that make development faster, more transparent, and more impactful.

With the right mindset—and the right tech—mid-sized banks can not only survive the digital era. They can lead it.

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