Transform or Face Disruption
EINZ Tower · Berlin · June 4, 2025
Hasso-Plattner-Institut · KPMG · Seerene · German Deep Tech Group
At the EINZ Tower in Berlin, senior software leaders gathered to examine what AI-driven transformation means in practice — for organizational structures, development processes, and the governance of software production at scale. The day combined masterclasses with open panel discussion, drawing participants from automotive, industrial, energy, pharmaceutical, and technology sectors.
The central question: which organizations will actively shape the new operating model for software — and which will have it imposed on them.
Watch the presentations
AI shifts the role of the developer toward precise problem specification — but programming as a discipline is not disappearing. It is evolving.
Most organizations run their software factories without visibility into what's actually happening. Transparency is not a nice-to-have — it's the prerequisite for any improvement.
The SDV era is already giving way to the next transformation. What capabilities and organizational structures will separate automotive IT leaders from followers?
The ability to select, adopt, and switch AI models faster than competitors is becoming a strategic capability — and delivery speed in AI is the new differentiator.
Exponential growth narratives have natural limits. For top management, the task is distinguishing structural shifts that will reshape industries from the trajectories that won't.
Bayer moved from centralized IT control to distributed accountability across the enterprise — with measurable gains in agility and delivery performance.
Competitive advantage increasingly comes from ecosystems. ZF Group and Catena-X share how cross-industry data collaboration creates industrial software value at scale.
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