Beyond the Engine
Microsoft Atrium · Berlin · November 2024
Hasso-Plattner-Institut · Roland Berger · Microsoft · Seerene
At the Microsoft Atrium in Berlin, automotive technology leaders and academic researchers took stock of where the industry stands. The software-defined vehicle has moved from concept to production challenge — and the organizational demands that come with it are reshaping how companies build, govern, and sustain large-scale software programs.
Masterclasses ranged from vehicle architecture and safety-critical systems to platform ecosystems, AI adoption in mobility, and what the transition means for the people running these organizations.
Watch the presentations
Generative AI is not an incremental shift in how software is built — it may mark the end of programming as we know it. What that means for organizations managing software at scale.
AI generates code faster than anyone can review it — and the codebase grows in ways that are increasingly hard to track. How Seerene and Bosch are measuring and governing what happens inside automotive software.
Safety-critical automotive systems can't simply absorb AI without a rethink of the underlying co-design between software and hardware. Virtual Vehicle's approach to keeping embedded software verifiable and certifiable.
Software complexity is outpacing the organizational structures built to manage it. Roland Berger's analysis of what separates automotive companies that control their software costs from those that don't.
Modern vehicles carry 200–300 million lines of code. Microsoft's view on where AI platforms can measurably reduce that complexity — and what the automotive industry still needs to put in place to get there.
Platform ecosystems are becoming the competitive battleground in automotive software. Bosch's VP of Strategic Ecosystems on building open, scalable platforms for the SDV era — and why control-layer decisions made today will matter for a decade.
Autonomous driving is entering its second generation — moving from narrow, rules-based systems to AI that learns from real-world driving. Autobrains on what it takes to bring this transition from pilot to production.
Leaders from automotive software, embedded systems, and the platform industry close the day with a frank exchange on where the industry actually stands — and what has to change to get software governance right.
Speakers & panelists
From the event
