Seerene
Software Excellence Network · Master class · November 2024 · English

Beyond the Engine

At the Microsoft Atrium in Berlin, automotive technology leaders and academic researchers took stock of where the industry stands. The software-defined vehicle has moved from concept to production challenge, and the organizational demands that come with it are reshaping how companies build, govern and sustain large-scale software programs. Masterclasses ranged from vehicle architecture and safety-critical systems to platform ecosystems, AI adoption in mobility and what the transition means for the people running these organizations.

November 2024Microsoft Atrium, BerlinOne day, seven masterclasses and a panelEight recordings and seven slide decksAutomotive, embedded-systems and platform leaders
Convened by
Software Excellence Network · Hasso Plattner Institute · German Deep Tech Group · Seerene
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Beyond the Engine
Convened by Hasso Plattner Institute · Roland Berger · Microsoft · SeerenePhotographs from seerene.com, shown with the consent of the people pictured.
Presentations

Talks and discussions

Recordings on Seerene’s YouTube channel and slides as PDF, where the speakers agreed to publication.

▶ Recording
Keynote: Software at Scale
Prof. Dr. Jürgen Döllner · Hasso Plattner Institute

Generative AI is not an incremental shift in how software is built; it may mark the end of programming as we know it. What that means for organizations managing software at scale.

▶ Recording
Software in the Vehicle
Dr. Bohnet, Dr. Slavik & Dr. Burger · Seerene / Bosch

AI generates code faster than anyone can review it, and the codebase grows in ways that are increasingly hard to track. How Seerene and Bosch are measuring and governing what happens inside automotive software.

▶ Recording
Safety-Critical Systems in the Age of AI
Dr. Jost Bernasch · CEO, Virtual Vehicle

Safety-critical automotive systems cannot simply absorb AI without a rethink of the underlying co-design between software and hardware. Virtual Vehicle’s approach to keeping embedded software verifiable and certifiable.

▶ Recording
Efficiency in Automotive Software Is Now a Strategic Imperative
Markus Baum · Partner, Roland Berger

Software complexity is outpacing the organizational structures built to manage it. Roland Berger’s analysis of what separates automotive companies that control their software costs from those that do not.

▶ Recording
AI and Platform: A Microsoft Perspective
Dr. Inga von Bibra · Executive Board, Microsoft Germany

Modern vehicles carry 200–300 million lines of code. Microsoft’s view on where AI platforms can measurably reduce that complexity, and what the automotive industry still needs to put in place to get there.

▶ Recording
Platform Ecosystems & the Software-Defined Vehicle
Prof. Dr. Dirk Slama · VP Strategic Ecosystems, Bosch

Platform ecosystems are becoming the competitive battleground in automotive software. Building open, scalable platforms for the SDV era, and why control-layer decisions made today will matter for a decade.

▶ Recording
AD 2.0: The New Era of Automotive AI
Manuel Yoon · General Manager Germany, Autobrains

Autonomous driving is entering its second generation, moving from narrow, rules-based systems to AI that learns from real-world driving. What it takes to bring this transition from pilot to production.

▶ Recording
Panel Discussion
Karin Schweizer · Dr. Stefan Poledna · Wolfgang Wukisiewitsch · Oliver Viel (mod.)

Leaders from automotive software, embedded systems and the platform industry close the day with a frank exchange on where the industry actually stands, and what has to change to get software governance right.

On stage

Speakers and panelists

Prof. Dr. Jürgen Döllner
Prof. Dr. Jürgen Döllner
Hasso Plattner Institute
Dr. Johannes Bohnet
Dr. Johannes Bohnet
CEO & Founder, Seerene
Markus Baum
Markus Baum
Partner, Roland Berger
Dr. Inga von Bibra
Dr. Inga von Bibra
Executive Board Member, Microsoft Germany
Karin Schweizer
Karin Schweizer
Microsoft
Oliver Viel
Oliver Viel
CMO, Seerene & German Deep Tech Group
Dr. Zora Slavik
Dr. Zora Slavik
Bosch
Dr. Matthias Burger
Dr. Matthias Burger
Director of Cross-Domain Computing, Bosch
Dr. Jost Bernasch
Dr. Jost Bernasch
CEO, Virtual Vehicle
Prof. Dr. Dirk Slama
Prof. Dr. Dirk Slama
VP Strategic Ecosystems, Bosch
Manuel Yoon
Manuel Yoon
General Manager Germany, Autobrains
Dr. Stefan Poledna
Dr. Stefan Poledna
CTO, TTTech Auto
Wolfgang Wukisiewitsch
Wolfgang Wukisiewitsch
CEO, consulting4drive (IAV)
Impressions

From the event

Documentary photographs from the gathering, loaded from seerene.com. Shown only with the consent of the people pictured.

Where this sits in the series

Thirteen gatherings since 2021, at the Hasso Plattner Institute in Potsdam, in Berlin and at Schloss Fürstlich Drehna. The next retreat is announced to members first.

Titles, names and organizations as published on seerene.com/sen/beyond-the-engine (retrieved 30 October 2026); recordings on Seerene’s YouTube channel, slides as PDF from seerene.com. Venue as on the live event page: Microsoft Atrium, Berlin.

Beyond the Engine

Master class · November 2024 · Microsoft Atrium, Berlin

At the Microsoft Atrium in Berlin, automotive technology leaders and academic researchers took stock of where the industry stands. The software-defined vehicle has moved from concept to production challenge, and the organizational demands that come with it are reshaping how companies build, govern and sustain large-scale software programs. Masterclasses ranged from vehicle architecture and safety-critical systems to platform ecosystems, AI adoption in mobility and what the transition means for the people running these organizations.

Program

Speakers