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Software Excellence Network · November 2023

Sharing the Roadmap

Hasso-Plattner-Institut · Babelsberg · 2 November 2023

Seerene · Roland Berger · MaibornWolff · Hasso-Plattner-Institut

Sharing the Roadmap, HPI Babelsberg 2023
Hasso-Plattner-Institut Roland Berger MaibornWolff Seerene Software Excellence Network

Experience a day of exclusive insights into the transformative journey of the automotive industry. Seerene, Roland Berger, MaibornWolff and Hasso Plattner Institute cordially invite you to join a select gathering of visionary minds in automotive technology. Industry leaders discussed groundbreaking innovations, pioneering approaches, and best practices. This event fostered an environment of open dialogue among experts, providing you with the opportunity to learn from the very best. Prepare for an enlightening day of discovery and exchange in the world of automotive technology.

Talks & Masterclasses

Watch the presentations

Software Engineering & AI: When Machines Program Machines
Prof. Dr. Jürgen Döllner · Hasso-Plattner-Institut

Döllner examines how AI-generated code is already reshaping software engineering at the HPI — and what it means when the machines doing the programming are themselves built from software.

Will Generative AI Revolutionize Software Development?
Dr. Johannes Bohnet · CEO & Founder, Seerene · Holger Wolff · CEO, MaibornWolff

Bohnet and Wolff debate the real near-term impact of generative AI on software teams: where it already adds measurable value, where the hype outruns the evidence, and how engineering leaders should plan around it.

The 4SDV Concept
Dr. Dirk Linzmeier · CEO, TTTech Auto

Linzmeier introduces the 4SDV framework: how TTTech Auto approaches the architectural and process challenges of building software-defined vehicles at series production scale.

Software Comes First!
Maria Anhalt · CEO, Elektrobit

Anhalt makes the case that automotive software can no longer be treated as a subsystem — it is the product. She outlines what Elektrobit's clients are doing to actually act on that conviction.

Automotive Software Development Under Budget Constraints
Markus Baum · Partner, Roland Berger

Baum presents Roland Berger's analysis of how OEMs are restructuring their software investments under cost pressure — and which bets are paying off.

Create Flow in Software Engineering
Dr. Matthias Burger · Bosch · Felix Meyer zu Driehausen · Bosch

Drawing on Bosch's experience, Burger and Meyer zu Driehausen show how removing bottlenecks and building continuous flow into software delivery teams produces measurable productivity gains.

Product Development in Today’s Environment
Steffen Herz · Director Software House, Hella/Forvia

Herz describes how Hella/Forvia is moving from project-driven delivery to a product-oriented model — and what that shift looks like in practice inside a tier-1 automotive supplier.

Revolutionizing ADAS/AD with Self-Learning AI
Manuel Yoon · VP Strategy, Autobrains

Yoon explains the Autobrains approach to ADAS: using self-supervised learning trained on real-world data, reducing reliance on manually labeled datasets and simulation environments.

On stage

Speakers & panelists

Dr. Johannes Bohnet
Dr. Johannes Bohnet
CEO & Founder, Seerene
Prof. Dr. Jürgen Döllner
Prof. Dr. Jürgen Döllner
Hasso-Plattner-Institut
Dr. Dirk Linzmeier
Dr. Dirk Linzmeier
CEO, TTTech Auto
Maria Anhalt
Maria Anhalt
CEO, Elektrobit
Markus Baum
Markus Baum
Partner, Roland Berger
Dr. Matthias Burger
Dr. Matthias Burger
Director of Cross-Domain Computing, Bosch
Steffen Herz
Steffen Herz
Director Software House, Hella/Forvia
Manuel Yoon
Manuel Yoon
VP Strategy, Autobrains
Marc Hildebrandt
Marc Hildebrandt
CEO, German Deep Tech Group
Oliver Viel
Oliver Viel
Moderator, GDT Group
Holger Wolff
Holger Wolff
CEO, MaibornWolff
Felix Meyer zu Driehausen
Felix Meyer zu Driehausen
Bosch
Impressions

From the event