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Software Excellence Network · September 2021

Automotive Software Factory

Hasso-Plattner-Institut · Potsdam · September 2021

Seerene · Roland Berger · German Deep Tech Group · Hasso-Plattner-Institut

Automotive Software Factory, HPI Potsdam, September 2021
Hasso-Plattner-Institut Roland Berger Seerene German Deep Tech Group Software Excellence Network

The automotive industry is in the middle of a fundamental technology shift. Seerene, Roland Berger, and the Hasso-Plattner-Institut brought together senior leaders from across the industry for a candid exchange on software innovation and best practices, in an open and confidential setting.

Presentations

Talks & Discussions

Opening Keynote
Manuel Yoon · Partner, Roland Berger

Yoon opens the event with a keynote on the state of automotive software development and the case for building structured software factories.

Software-Defined Vehicle: Open Ecosystems for Automotive Software
Heiko Huettel & Boris Scholl · Microsoft

Huettel and Scholl lay out Microsoft's vision of the software-defined vehicle and what open ecosystems mean for how automotive software will be developed, integrated, and delivered.

Why IT Will Morph Automotive Players into Software Giants
Dr. Elmar Pritsch · President, Bosch Connected Mobility Solutions

Pritsch argues that software is becoming the primary differentiator in the automotive industry, turning traditional players into software-first companies.

Architecture Transformation Towards IoT Ecosystems
Martin Schleicher · Head of Software Strategy, Continental AG

Schleicher walks through how Continental is rearchitecting its systems for a connected, IoT-driven future.

Software Architectures for Safety-Critical Braking and Steering Systems
Dr. Ingo Alfter · Chief Engineer for Global Braking Software, ZF Group

Alfter covers the unique architectural requirements for safety-critical braking and steering software, where precision and reliability are non-negotiable.

Is Software Engineering Engineering?
Prof. Dr. Jürgen Döllner · AI Lab for IT-Systems Engineering, Hasso-Plattner-Institut

Döllner asks a foundational question: can software development be approached as a true engineering discipline, with rigorous methods and verifiable outcomes?

How the Automotive Industry Can Learn from Digitally-Born Software Companies
Dr. Johannes Bohnet · Founder & CEO, Seerene

Bohnet shows what the automotive industry can borrow from digitally-born companies, and why adopting those practices requires more than copying their tools.

Panel Discussion
Martin Schleicher · Continental · Dr. Wolfgang Bernhart · Roland Berger · Thomas Andrae · Linden Capital · Prof. Dr. Bastian Halecker

A closing discussion with Schleicher, Bernhart, Andrae, and Halecker on what the automotive software factory transformation means in practice, and what it will take to get there.

On stage

Speakers & panelists

Dr. Johannes Bohnet
Dr. Johannes Bohnet
Founder & CEO, Seerene
Heiko Huettel
Heiko Huettel
Head of Automotive, Mobility and Transport EMEA, Microsoft
Dr. Elmar Pritsch
Dr. Elmar Pritsch
President, Bosch Connected Mobility Solutions
Prof. Dr. Jürgen Döllner
Prof. Dr. Jürgen Döllner
AI Lab for IT-Systems Engineering, Hasso-Plattner-Institut
Manuel Yoon
Manuel Yoon
Partner, Roland Berger
Oliver Viel
Oliver Viel
CMO, Seerene & German Deep Tech Group
Boris Scholl
Boris Scholl
Microsoft
Martin Schleicher
Martin Schleicher
Head of Software Strategy, Continental AG
Dr. Ingo Alfter
Dr. Ingo Alfter
Chief Engineer for Global Braking Software, ZF Group
Dr. Wolfgang Bernhart
Dr. Wolfgang Bernhart
Senior Partner, Roland Berger
Thomas Andrae
Thomas Andrae
Linden Capital
Prof. Dr. Bastian Halecker
Prof. Dr. Bastian Halecker
Innovationsmanagement und Entrepreneurship, Universität Potsdam
Impressions

From the event