Automotive Software Factory
Hasso-Plattner-Institut · Potsdam · September 2021
Seerene · Roland Berger · German Deep Tech Group · Hasso-Plattner-Institut
The automotive industry is in the middle of a fundamental technology shift. Seerene, Roland Berger, and the Hasso-Plattner-Institut brought together senior leaders from across the industry for a candid exchange on software innovation and best practices, in an open and confidential setting.
Talks & Discussions
Yoon opens the event with a keynote on the state of automotive software development and the case for building structured software factories.
Huettel and Scholl lay out Microsoft's vision of the software-defined vehicle and what open ecosystems mean for how automotive software will be developed, integrated, and delivered.
Pritsch argues that software is becoming the primary differentiator in the automotive industry, turning traditional players into software-first companies.
Schleicher walks through how Continental is rearchitecting its systems for a connected, IoT-driven future.
Alfter covers the unique architectural requirements for safety-critical braking and steering software, where precision and reliability are non-negotiable.
Döllner asks a foundational question: can software development be approached as a true engineering discipline, with rigorous methods and verifiable outcomes?
Bohnet shows what the automotive industry can borrow from digitally-born companies, and why adopting those practices requires more than copying their tools.
A closing discussion with Schleicher, Bernhart, Andrae, and Halecker on what the automotive software factory transformation means in practice, and what it will take to get there.














